2017

2016

  • GASTON-BRETON C., HEILBRUNN B. (2016). “Consumer Behaviour – Happiness and Well-being”.   Proceedings of the  International Marketing Trends Conference – Special Session, January 21-23, Venice (Italy).
  • MUKESH M., DILNEY GONCALVES G., MAYO M. (2016). “When Friends Show-off: Facebook and Well-Being”. Proceedings of the Winter Marketing Academic Conference (AMA), February 26-28, Las Vegas (US).

2015

  • BOUKIS A., SIAMAGKA N.T., KASTANAKIS M. AND TABASSUM F. (2015). “Front-line employee deviance, encounter satisfaction and customer citizenship behavior: An experimental design”. Proceedings of the Academy of Marketing Science Conference, May 12-14, Denver, USA.
  • KASTANAKIS M.,  RHODE A. K., VOYER B. (2015). “Co-creating stakeholder and brand identities: A crosscultural consumer perspective”, Proceedings of ANZMAC Annual conference, 30 November – 2 December 2015, Sydney, Australia.
  • RHODE A. K. AND VOYER B., (2015). “Do we see the world through the lens of culture? Exploring between and within cultural variations in perception and implications for advertising”, Proceedings of the European Marketing Academy (EMAC), 2015, May 26-29, Leuven, Belgium.
  • RHODE A. K. AND VOYER B., (2015). “Questioning the one size fits all” approach to cultural advertising: Investigating between and within cultural variations”, Proceedings of the Gamma Symposium & European Marketing Academy (EMAC), 2015, May 26-29, Leuven, Belgium.
  • RHODE A. K. AND VOYER B., (2015). “The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising”, Proceedings of the Association For Consumer Research (North American Conference), 2015, October 1-4, New Orleans, USA.
  • RHODE A. K. AND VOYER B., (2015). “Questioning the one size fits all’ approach to cultural advertising: Investigating between and within cultural variations in information processing styles”, Proceedings of the Association for Consumer Research (Asia Pacific), 2015, June 19-21, Hong Kong, SAR, China.

2014

2013-2012

  • BASTOS W. (2012). “Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them”. Proceedings of at Society for Consumer Psychology conference, Las Vegas, NV.
  • BASTOS W. (2012). “Happiness: How Different Dimensions of Happiness Are Affected by Different Attributes of the Purchased Good”. Proceedings of the Society for Consumer Psychology Conference, Atlanta, GA.
  • BASTOS W. (2012).Verbal Sharing: Purchase, Tell Others, and Be Happy”. Proceedings of the Association for Consumer Research Conference, Vancouver, BC, Canada.
  • MUKESH M. AND GONÇALVES D. (2012). “I can’t get no Satisfaction: Probability Neglect in Social Comparison and its Impact on Satisfaction with Life”. Proceedings of the European Marketing Academy Conference, May 22-25, 2012, Lisbon.
  • MUKESH M. AND GONÇALVES D. (2012).“Virtually Unhappy: How Probability Neglect in Social Comparison Biases Judgments of Satisfaction with Life”. Proceedings of the Association for Consumer Research Conference, October 4-7, Vancouver, BC.  [Full paper] 
  • NEPOMUCENO M. AND LAROCHE M., (2012). “Anti-consumption and personal debt”. Proceedings of the Association for Consumer Research Conference,  October, Vancouver, Canada. [Full paper] 
  • NEPOMUCENO M. AND LAROCHE M., (2012). “Frugality: The lifestyle of the disciplined materialistic”. Proceedings of the Society for Consumer Psychology Conference (SCP), August, Orlando, FL. [Full paper] 

2010-2006