Author: Cristina Destefano

mar
17

Almudena Cañibano: Prácticas para lograr trabajadores más felices y, en definitiva, más productivos

Almudena Cañibano, de ESCP Europe. Felicidad y trabajo dejan de ser conceptos enfrentados. Todavía hoy, algunas personas asocian el trabajo con el sacrificio y entienden que para desarrollar una carrera exitosa es necesario renunciar al bienestar, al menos hasta alcanzar una cierta posición. Por suerte, cada vez son más las voces que reclaman no sólo […]

By Cristina Destefano | Talks
DETAIL
feb
23

Mudra Mukesh: Are you Feeling the Happiness?

Coca Cola has moved away from it’s previous global marketing campaign “Open Happiness” to a “one brand” strategy where all products – Coca Cola Classic, Zero, Diet and Life will use similar iconography and would be accompanied by the same campaign – “Taste the Feeling”. Usually such a move is driven by some clear strategy […]

By Cristina Destefano | Talks
DETAIL
feb
10

Benjamin Voyer: What Corporate Culture for the office of the future?

CORPORATE CULTURES DICTATE WORKPLACES AND SPACES, AND THE BEST ARE SEEN AS DRIVERS FOR INNOVATION AND PRODUCTIVITY, BUT ONE SIZE DOES NOT NECESSARY FIT ALL, EXPLAINS BENJAMIN G. VOYER, ASSOCIATE PROFESSOR & ACADEMIC DIRECTOR, ESCP EUROPE Office space regulates interactions between individuals, allowing employees to meet and interact and share information more or less easily, […]

By Cristina Destefano | Talks
DETAIL
feb
02