Benoît Heilbrunn

Paris Campus

Benoît Heilbrunn is Professor of Marketing at ESCP Europe, Paris campus. His wide interest for human sciences allows him to articulate an analysis on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities. More specifically, he is currently working on a broad analysis related to happiness in our material and experiential societies.

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