Charlotte Gaston-Breton

ESCP EUROPE - MADRID CAMPUS

Charlotte Gaston-Breton is Associate Professor of Marketing at ESCP Europe, Madrid campus. Her research focus is on consumer psychology. Former projects have concentrated on consumer decision process and she recently moved to projects related to its emotional component. She is currently studying what are the individual and situational dimensions that might influence consumer happiness in order to propose a better measure of individual happiness.

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