Isabella Soscia

SKEMA Business School

Isabella Soscia is Professor of Marketing at SKEMA research center. Her research interests deal with the study of emotions and decision. Recently, she wrote a book on emotions and consumption but she is also interested by the role of emotions in other contexts. For instance, jointly with Richard Bagozzi (member of the Research Center), they are starting a research project about the impact of emotional drivers on salesperson performance as well as student performance.

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