Richard Bagozzi

Michigan Ross School

Richard P. Bagozzi is Professor of Marketing & Behavioral Science in Management at Michigan Ross School of Business. His acknowledged international expertise focuses mainly on human emotions, decision making and social identity. His work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations. Currently, he is investigating, with Isabella Soscia (member of the Research Center), the relationship between time orientation and happiness focusing on the influence of anticipated positive emotions on decision.

Full profile and contact details