1.1. Social influence

Through experimental designs, we examine how users’ habits in social networking influence their well-being and the moderating role of users’ social identity.

  • Minas Kastanakis, ESCP Europe
  • Mudra Mukesh, IE Business School
  • Benjamin Voyer, ESCP Europe

 

1.2. Cultural influence

We study the relationships between time orientation and proxies of happiness (nostalgia, joy and hope) across countries using databases.

  • Charlotte Gaston-Breton, ESCP Europe
  • Nathalie Prime, ESCP Europe

 

3.3. Individuals’ differences

We propose to study the perception of happiness for senior people according to their living commodities using both quantitative and qualitative assessments.

  • Raphaëlle Lambert-Pandraud, ESCP Europe
  • Benjamin Voyer, ESCP Europe

Publications

2016

  • Chatzidakis A., Kastanakis M., Stathopoulou A., (2014). “Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement”. Journal of Business Ethics, 133 (1), 95-109. More info
  • Mukesh M., Dilney Goncalves G., Mayo M. (2016). “When Friends Show-off: Facebook and Well-Being”. Proceedings of Winter Marketing Academic Conference (AMA), February 26-28, Las Vegas (US).

2015

  • Boukis A., Siamagka N.T., Kastanakis M., Tabassum F., (2015). “Front-line employee deviance, encounter satisfaction and customer citizenship behavior: An experimental design”, Proceedings of the Academy of Marketing Science Conference, 2015, May 12-14, Denver, USA.
  • Kastanakis M., (2015). “The marketing of craftsmanship”. INFO, Vol. 216, pp 34-35.
  • Kastanakis M.,  Rhode A. K., Voyer B. (2015) Tabassum F., (2015). “Co-creating stakeholder and brand identities: A crosscultural consumer perspective”, Proceedings of ANZMAC, annual conference, 30 November – 2 December 2015, Sydney, Australia.
  • Rhode A. and Voyer B. (2015). “The Dangers of Grouping Countries Into Cultural Clusters: Investigating Between and Within Cultural Variations in Information Processing Styles and Its Consequences For Advertising”, in Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, Pages: 804-804. More info
  • Rhore A. K., Voyer B., (2015), “Do we see the world through the lens of culture? Exploring between and within cultural variations in perception and implications for advertising”, Proceedings of the European Marketing Academy (EMAC), 2015, May 26-29, Leuven, Belgium.
  • Rhore A. K., Voyer B., (2015), “Questioning the one size fits all” approach to cultural advertising: Investigating between and within cultural variations”, Proceedings of the Gamma Symposium & European Marketing Academy (EMAC), 2015, May 26-29, Leuven, Belgium.
  • Rhore A. K., Voyer B., (2015), “Questioning the one size fits all’ approach to cultural advertising: Investigating between and within cultural variations in information processing styles”, Proceedings of the Association for Consumer Research (Asia Pacific), 2015, June 19-21, Hong Kong, SAR, China.
  • Rhore A. K., Voyer B., (2015), “The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising”, Proceedings of the Association For Consumer Research (North American Conference), 2015, October 1-4, New Orleans, USA.
  • Sola D., Couturier J., Voyer B., (2015). “Unlocking patient activation: Coupling e-health solutions coupled with gamification”. British Journal of Healthcare Management, Vol. 21, Issue 5, pp 223-228, 6 p.
  • Tran V., Voyer B., (2015), “Fostering innovation: An organizational perspective”. British Journal of Healthcare Management, March, Vol. 21, Issue 3, pp 141-145, 5 p. More info
  • Voyer B., (2015), “Nudging’ behaviours in healthcare management: Insights from Behavioural Economics”. British Journal of Healthcare Management, Vol. 21, Issue 3, pp 130-135, 6 p. More info
  • Voyer, B. G, Saulpic, O., Sola, D., Couturier, J., Bérard, E., Tran, V., Zarlowsky (2015), Editorial to the special issue on Innovation in Healthcare, British Journal of Healthcare Management, Volume 21(3), p 124

2014

  • Beckham D., Voyer, B. G. (2014). “Can sustainability be luxurious? A Mixed Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption”. In NA – Advances in Consumer Research, June Cotte and Stacy Wood (eds.), Vol. XLII, 245-250, 5p. More info
  • Kastanakis M., Balabanis G., (2014). “Explaining variation in conspicuous luxury consumption: An individual differences perspective”. Journal of Business Research, Vol. 67, Issue 10, pp 2147-2154. More info
  • Kastanakis M., Voyer B., (2014). “The effect of culture on perception and cognition: A conceptual framework”, Journal of Business research, April, Vol. 67, Issue 4, pp 425-433, 8 p. More info
  • Samson, A., Voyer, B.G. (2014). “Emergency Purchasing Situations: Implications For Consumer Decision-Making”. Journal of Economic Psychology, Vol 44, Oct, pp 21-33. More info
  • Kastanakis M., Voyer B., (2014), “The Fragmented Self”, Proceedings of the Global Marketing Conference (GMC), 2014, July 15-19, Singapore.
  • Voyer B.G. (2014). “Training doctors and nurses for interdependence”. British Journal of Healthcare Management, Volume 20, issue 1, pp 30-31. More info
  • Voyer B.G., Franks, B. (2014). “Toward a Better Understanding of Self-Construal Theory: An Agency View of the Processes of Self-Construal”. Review of General Psychology, Vol 18 (2), pp 101-114. More info
  • Voyer B., (2014). “Improving multidisciplinary healthcare team-management and social support through fostering interdependence”. Proceedings of the International Association for Cross-Cultural Psychology (IACCP), International Conference, 2014, July 15-19, Reims, France.

2013

  • Kretz G.,Voyer B., (2013). “Towards a Better Understanding of the Role of Social Media in the Processes of Independent and Interdependent Identity Construction.” eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, Pages: 587-588. More info

2012

  • Mukesh, M. and Gonçalves, D. (2012). “I can’t get no Satisfaction: Probability Neglect in Social Comparison and its Impact on Satisfaction with Life”European Marketing Academy Conference, May 22-25, 2012, Lisbon.
  • Mukesh, M. and Gonçalves, D. (2012). “Virtually Unhappy: How Probability Neglect in Social Comparison Biases Judgments of Satisfaction with Life” Association for Consumer Research, Conference, October 4-7, Vancouver, BC. More Info
  • Prime N., Usunier J.C., (2012). Marketing international: Marchés, cultures et organisations”. Eco Gestion, Pearson, Paris, 462 p.

2011

  • Gaston-Breton C., Martin Martin O., (2011). “International Market Selection and Segmentation: A two stage model for the Enlarged European Market”. International Marketing Review, Vol. 28, Issue 3, pp 267-290, 24 p. More Info

2010

  • Lambert-Pandraud R.,Laurent G., (2010). “Why Do Older Consumers Buy Older Brands: The Role of Attachment and Declining Innovativeness”. Journal of Marketing, July, Vol.74, Issue 5, pp 104-121, 18 p. More Info
  • Prime N., Delcourt-Itonoga M., (2010). “The Taste of industrialized societies for traditional products : Socio-cultural and economic paradoxes”. in Milliot E., Tournois N. (Eds.), The Paradoxes of globalization, Palgrave Macmillan, pp 99-118, 20 p.