ESCP EUROPE - MADRID CAMPUS
Charlotte Gaston-Breton is Associate Professor of Marketing at ESCP Europe, Madrid campus. Her research focus is on consumer psychology. Former projects have concentrated on consumer decision process and she recently moved to projects related to its emotional component. She is currently studying what are the individual and situational dimensions that might influence consumer happiness in order to propose a better measure of individual happiness.
Benoît Heilbrunn is Professor of Marketing at ESCP Europe, Paris campus. His wide interest for human sciences allows him to articulate an analysis on the ideological aspects of consumer and brand society. He’s very much interested in the various dimensions of material culture and mainly to objects, logos and visual identities. More specifically, he is currently working on a broad analysis related to happiness in our material and experiential societies.
Nathalie Prime is Professor of Marketing at ESCP Europe, Paris campus. Her current research projects deal with the role of culture in international marketing. Especially, two topics related to the Research Center has captured her attention: (a) the influence of cultural differences and time perception on happiness and (b) a cross-cultural comparison of authenticity in consumption.
Minas Kastanakis is Professor of Marketing, London campus. He is a world-renowned expert in luxury consumption and luxury products’ management. His research interests revolve around the role of the self and personality as predictors of consumer behaviour. He also conducts research on symbolic consumption and identity, cross-cultural consumer behaviour; psychoanalysis and ethics. Currently, he is particularly interested on studying the role of religiosity on consumers’ well-being.
Benjamin Voyer is Professor of Marketing at ESCP Europe, London campus. His main research interest focuses on consumer psychology. He is interested in applying self-construal theory (independent vs. interdependent self) to study when and why do consumers think of themselves as unique or connected individuals. Understanding and explaining individual vs. connected happiness is a topic which has recently captured his attention.
Raphaëlle Lambert-Pandraud is Professor of Marketing at ESCP Europe, Paris campus. Her current research is focused on the influence of age on consumer information search, consideration sets, and brand choice. In particular, she is willing to study the meaning of happiness and its consequences in consumption for older people.
Philippe Gabilliet is Associate Professor in Psychology, Organizational Behavior and Management at ESCP Europe, Paris campus. Specialized in Leadership and Personal Development, he is involved in many academic, institutional and research activities as an expert in positive management. Especially, his recent works relate to positive attitudes at work such as optimism or luck.
Carlos Casanueva is Professor of Finance and Director of the ESCP MSc of International Strategy & Consulting at ESCP Europe, Madrid campus. His main research activities are related to Financial Markets and Leadership & Management in Financial Institutions and Service Oriented Companies. Currently, he is particularly interested in cultural transformation in the Spanish Financial Sector and in other service oriented industries.
Véronique Tran is Associate Professor of Organizational Behavior at ESCP Europe, Paris campus. Her research interests include emotion and decision-making, emotional climate, and emotion regulation applied to service interactions in the luxury industry. She has studied the role of happiness in team and organizational performance; she is now particularly interested in the role of happiness in successful service interactions and purchase experiences.
Almudena Cañibano is Assistant Professor of Human Resource Management at ESCP Europe, Madrid campus. Her research interests lay in the areas of organizational innovation and employment relations. She is interested in the changes that innovative HRM practices generate in organizations and studies how employees perceive, utilize, interpret, and are affected by these changes. More specifically, her current work looks at the unintended consequences of workplace flexibility, and their impact on work intensity and employee health and happiness.
Michigan Ross School
Richard P. Bagozzi is Professor of Marketing & Behavioral Science in Management at Michigan Ross School of Business. His acknowledged international expertise focuses mainly on human emotions, decision making and social identity. His work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations. Currently, he is investigating, with Isabella Soscia (member of the Research Center), the relationship between time orientation and happiness focusing on the influence of anticipated positive emotions on decision.
Universitá della Svizzera Italiana
Luca Visconti is Professor of Marketing at the Universitá della Svizzera Italiana. His perspective on research is consistent with the Consumer Culture Theory approach, which deploys cultural anthropology and social psychology for the understanding of markets. In particular, he applies this approach in order to explore the consumption of minority groups (migrants, GLBTs, and elderly people) and their related strategies in their search for happiness.
SKEMA Business School
Isabella Soscia is Professor of Marketing at SKEMA research center. Her research interests deal with the study of emotions and decision. Recently, she wrote a book on emotions and consumption but she is also interested by the role of emotions in other contexts. For instance, jointly with Richard Bagozzi (member of the Research Center), they are starting a research project about the impact of emotional drivers on salesperson performance as well as student performance.
Marcelo Nepomuceno is Assistant Professor of Marketing at HEC Montréal. He studies issues related to social psychology, consumer behavior and evolutionary psychology. Within these domains, he is particularly interested on anti-consumption which is directly related to consumer unhappiness towards material goods.
Catholic University of Portugal
Wilson Bastos is Assistant Professor of Marketing at Catholic University of Portugal. His research focuses on consumer happiness. His investigations in the realm of happiness involve concepts such as purchase types (material vs. experiential purchases), verbal sharing, storytelling value of purchases, and social connection. He has studied, for example, 1) how the higher storytelling value of experiential (vs. material) purchases explains those purchases' superiority in advancing consumer happiness, and 2) how verbal sharing impacts the happiness of the recipient of the message (i.e., the listener).
University of Westminster
Mudra Mukesh is a senior lecturer in Marketing at University of Westminster. Her current work focuses on the influence of social networking on people happiness. Using data gathered on Facebook, she seeks to understand how reading posts of connections on social networking sites can impact well-being of individuals. Further, she also studies how the experience of unhappiness in social networking translates into consumption situations.