“Viewing other people show off on Facebook can make people envious and reduce their well-being”

Mudra Mukesh

University of Westminster

“Companies should create value for consumers who normally resist consumption”

Marcelo Nepomuceno

HEC Montréal

“Il sentimento di un consumatore sempre piú strettamente sperimenta il legame tra consumo e vita”

Luca Visconti

Universitá della Svizzera Italiana

“El error de las empresas es no prestar atención a su principal capital que son sus empleados y clientes”

Charlotte Gaston-Breton

ESCP Europe - Madrid Campus

“L’échange consommatoire c’est un échange de valeurs, de compétences et de symbolique”

Benoît Heilbrunn

ESCP Europe - Paris Campus

“Older consumers have a higher probability of repeating the same choice over years”

Raphaëlle Lambert-Pandraud

ESCP Europe - Paris Campus

“En marketing interculturel, ce qui marche bien sur le marché domestique ne marche pas toujours bien à l’étranger”

Nathalie Prime

ESCP Europe - Paris Campus

“HRM practices can lead to both positive and negative well‐being outcomes”

Almudena Cañibano

ESCP Europe - Madrid Campus

“L’optimisme est une espérance sans Dieu”

Philippe Gabilliet

ESCP Europe - Paris Campus

“Les émotions sont plus éphémères que les humeurs”

Véronique Tran

ESCP Europe - Paris Campus

“Emotions are central to the actions of consumers and managers alike”

Richard P. Bagozzi

Michigan Ross School

“Modern consumers increasingly realize that it is experience that they desire”

Isabella Soscia

SKEMA Business School

“Brands have mastered the art of selling lifestyles and ideals”

Benjamin Voyer

ESCP Europe - London Campus

“Towards an understanding of what makes people happy, and what happy people think and do”

Wilson Bastos

Catholic University of Portugal

“Selling luxury today requires a deep understanding of individual, social and cross-cultural psychology”

Minas Kaskanakis

ESCP Europe - London Campus

“Fomentar la vocación de servicio a los demás es la clave de las estrategias de éxito sostenibles”

Carlos Casanueva

ESCP Europe - Madrid Campus

EVENTS

Consumer Happiness and Well-being: Special Session at International Marketing Trends Conference

This special session aims at presenting and discussing with the audience those three main research areas in Consumer Happiness & Well-Being.

NEWS

Almudena Cañibano: publishing a FT (ESCP Europe – Madrid Campus)

Almudena Cañibano – ESCP Europe (Madrid Campus) Cañibano A. (2018). “Workplace flexibility as a paradoxical phenomenon: Exploring employee experiences”, Forthcoming in Human Relations. http://journals.sagepub.com/doi/10.1177/0018726718769716 Abstract How do employees of dynamic consulting firms deal with their demanding professional environment, where they must be accessible, responsive, and flexible seemingly around the clock? This case study of a […]