Luca Visconti

Universitá della Svizzera Italiana

Luca Visconti is Professor of Marketing at the Universitá della Svizzera Italiana. His perspective on research is consistent with the Consumer Culture Theory approach, which deploys cultural anthropology and social psychology for the understanding of markets. In particular, he applies this approach in order to explore the consumption of minority groups (migrants, GLBTs, and elderly people) and their related strategies in their search for happiness.

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