Happiness index. We propose to build an index of “happy places to work and to buy” underlying happiness dimensions through observational research using mobile app, videos, photos.

  • Charlotte Gaston-Breton, ESCP Europe
  • Benoît Heilbrunn, ESCP Europe

1.1. Consumption and Happiness Applying either a sociological, psychological or anthropological approach, we examine the relationships between subjective well-being, anti-consumption and public consumption.

  • Benoît Heilbrunn, ESCP Europe
  • Marcelo Nepomuceno, ESCP Europe
  • Luca Visconti, ESCP Europe

1.2. Performance and Emotions We examine to what extent emotions are related to team decision-making and individual performancespecially for salespersons and students.

  • Richard Bagozzi, Michigan Ross School
  • Isabella Soscia, SKEMA Business School
  • Véronique Tran, ESCP Europe



    • Prayag G., and Soscia, I. (2016). Guilt-Decreasing Marketing Appeals: The Efficacy of Vacation Advertising ON Chinese Tourists. Journal of Travel & Tourism Marketing, Vol. 33, Issue 4, pp.551-565. More info


  • Amatulli, C., Peluso M. A., De Angelis M., Bagozzi, R. P., Soscia, I. and Guido G. (2015). “Consumers’ Pro-Environmental Behaviors: The Role of Framing and Emotions”. in NA – Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 449-450. More info
  • Demangeot C., Broeckerhoff A., Kipnis E., Pullig C., Visconti L. M., (2015), “Consumer mobility and well-being among changing places and shifting ethnicities”. Marketing Theory, Vol. 15, Issue 2, pp 271-278. More info
  • Gioda M., Nepomuceno M., Kastanakis M., (2015), “Conspicuous Consumption and Perceived Risk”, Advances in Consumer research, Vol. 42, pp 785-785. More info
  • Heilbrunn B., Singly F. de (ed.), (2015), “La consommation et ses sociologies”, Armand Colin, Paris, 3e édition, 125 p.
  • Jafari A., Visconti L. M., (2015), “New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda”, Marketing Theory, Vol. 15, Issue 2, pp 265-270. More info
  • Visconti L. M., (2015). “A Conversational Approach to Consumer Vulnerability: Performativity  Representations, and Storytelling,” Journal of Marketing Management, 32(3-4), 371-385. More info


  • Shrum L. J., Lowrey T. M., Pandelaere M., Ruvio A. A., Gentina E., Furchheim P., Herbert M., Hudders L., Lens I., Mandel N., Nairn A., Samper A., Soscia I. and Steinfield L. (2014). “ Materialism: the good, the bad, and the ugly.” Journal of Marketing Management, 30 (17-18), 1858-1881. More Info
  • Tran V. (2014).“Le leader et son équipe : une question d’émotion” in MBA : L‘essentiel du management par les meilleurs professeurs, Editions d’Organisation, pp 255-265.
  • Tran V. (2014). “Comportements organisationnels, adaptation française d’après” in Robbins S., Judge T., Organizational behavior, Pearson Education, Paris, 16 ed., 715 p.
  • Tran V. (2014). “Fatigue émotionnelle”  in Guarnieri F., Zawieja P. (eds), Dictionnaire des risques psychosociaux, Seuil, pp 317-319.
  • Troilo G., Cito M., Soscia I. (2014).“Repurchase Behavior in the Performing Arts: Do Emotions Matter Without Involvement?” Psychology & Marketing, 31 (8), 635-646. More Info
  • Verbeke, W.J.M.I., Pozharliev, R., Van Strien, J.W., Belschak, F., and  Bagozzi, R.P. (2014). “I am resting but rest less well with you” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context. Frontiers in Human Neuroscience 8, 1-10. More Info
  • Visconti L.M., Minowa Y. and Maclaran P. (2014). Public Markets: An Ecological Perspective on Sustainability as a Megatrend. Journal of Macromarketing. 34(3), 349-368. More Info
  • Visconti L. M., Jafari A., Batat W., Broeckerhoff A., Dedeoglu A. Ö., Damangeot C., Lindridge A., Penaloza L., Pullig C., Regany F., Ustundagli E., Weinberger M. F., (2014) “Consumer Ethnicity Three Decades After: A TCR Agenda,” Jornal of marketing management , 30 (17-18), 1882-1922. More Info
  • Visconti L. M., Modigliani R., Nepomuceno M., (2014). “The Sustainable Consumption Alphabet. For Adults”, Proceedings of the Consumer Culture Theory (CCT) Conference, 2014, June, Helsinki, Finland.


  • Soscia I. (2013). “Emotions and Consumption”. Edward Elgar Publishing Ltd.
  • Gaston-Breton C. (2013). “Felicidad & Consumo: ¿Una paradoja?” Back to Optimism Conferenceat ESCP Europe, May, 9, 2013.


  • Tran V. (2012). La régulation des émotions au travail” in Mikolajczak, M., Desseilles, M., Traité de régulation des émotions, De Boeck, pp 417-428, 11 p.
  • Nepomuceno M., Laroche M. (2012). “Anti-consumption and personal debt” Proceedings of the Association for Consumer Research (ACR), October, Vancouver, Canada. More Info
  • Nepomuceno M., Laroche M. (2012). “Frugality: The lifestyle of the disciplined materialistic”.  Proceedings of the Society for Consumer Psychology Conference (SCP), August, Orlando, FL. More Info
  • Tran V., Paez D. and Sanchez F. (2012). “Emotions and decision-making processes in management teams: a collective level analysis”. Revista de Psicología del Trabajo y de las Organizaciones, Vol. 28, n° 1, pp 15-24, 10 p. More Info
  • Stamboli C., Visconti L., (2012). “Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption”. Advances in Consumer Research,Vol. 40, pp 148-152, 5 p. More Info


  • Heilbrunn B., Singly F. (2010). La Consommation et ses sociologies” Domaines et approches, Armand Colin, Paris, 2e éd., 125 p.


  • Tran V. (2009). “Les émotions dans le monde de l’entreprise et du travail” in Scherer K., Sanders D. (eds.), Traité de psychologie des émotions, Dunod.


  • Soscia I.(2007). “Delight or Guilt: The role of consumers’ emotions in predicting post-comsumption behaviors”. Psychology & Marketing, 24 (10). More Info


  • Bagozzi, R.P. (2006). “The Role of Social and Self-Conscious Emotions in the Regulation of Business-to-Business Relationships in Salesperson-Customer Interactions”. Journal of Business and Industrial Marketing, 21, 453-457. More Info 


  • Bagozzi R.P. (2003).  “Positive and Negative Emotions in Organizations,”  in K.S. Cameron, J.E. Dutton, and R.E. Quinn (Eds.).  Positive Organizational Scholarship, San Francisco: Berrett-Koehler, 176-193, 406- 409.


  • Heilbrunn, B. (2001). “Soi-même par les autres : bonheur privé et bonheur public chez Rousseau” in THIERY R. (ed.), Jean-Jacques Rousseau, politique et nation, Actes du IIe Colloque International de Montmorency, Éditions Honoré Champion, pp 291-304, 14 p.