What are the drivers of Happiness?

1.1. Consumer Happiness

We propose to address this question: Why do experiential purchases make people happier than material purchases? Using qualitative research and experimental protocols, we explore three specific benefits of experiential purchases: social value, self-construction value and time value.

  • Wilson Bastos, Catholic University of Portugal
  • Charlotte Gaston-Breton, ESCP Europe

1.2. Employee well-being

We propose to examine HR and managers’ practices as drivers of employee happiness by understanding their experiences at work. Through case studies and in-depth interviews, we focus on both HR practices (i.e., flexible work arrangement) and leaders’ attitudes (i.e., optimism).

  • Almudena Cañibano, ESCP Europe
  • Carlos Casanueva, ESCP Europe
  • Philippe Gabilliet, ESCP Europe



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  • Cañibano A. (2013). “Innovative Human Resource Management and Employee Well-being: a trade-off effect,”  Management Decision, vol. 51, nº 3, 643-660. More Info 


  • Bastos W. (2012). “Can Purchases Make Us Happier? Perhaps, If We Tell Others about Them,” Proceedings of the Society for Consumer Psychology Conference, Atlanta, GA.
  • Bastos W. (2012).“Happiness: How Different Dimensions of Happiness Are Affected by Different Attributes of the Purchased Good,” Proceedings of the Society for Consumer Psychology Conference, Atlanta, GA.
  • Bastos W. (2012). “Verbal Sharing: Purchase, Tell Others, and Be Happy,” Association for Consumer Research conference, Vancouver, BC, Canada.
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  • Gabilliet, P. (2012). Eloge de la chance ou L’art de prendre sa vie en main” Saint-Simon, Paris, 129 p.


  • Gabilliet, P. (2010). “ Eloge de l’optimisme : Quand les enthousiastes font bouger le monde,” Saint-Simon, Paris, 146 p.
  • Lan Nguyen C.,  Bastos W. and Lowrey, T.M. (2010). “Beyond Brands: Happy Adolescents See the Good in People,” Journal of Positive Psychology, 5 (September), 342- 354. More Info